You have a business. But what about a communications plan? Your communications plan is just as important as the rest of your business.

The success of your business depends reaching your customers- both new and old. But the way people receive messages is constantly changing and evolving, and those who can’t keep up will get left behind.

Consumers are exposed to thousands of messages each day. Are your messages a part of that? Will your audience even remember them?

Your time should be spent doing what you do best- running your business. Not meeting with media representatives, reviewing ratings and deciphering rate cards.

So how do you make sure your message is received, understood and acted on in the most cost-effective manner? That’s where we come in. With nearly 50 years of experience in this business, we’ve seen just about everything. Let us use our expertise to help you.

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About Us

Things change quickly. While change is the most exciting area of our industry, it’s also the one that keeps everyone on our toes. Over the years, we’ve added many bullets to our media arsenal and dedicated staff to our team. We embrace the latest technologies while maintaining the tried and true tactics learned from our nearly 50 years in the advertising industry.

From the beginning, the team at Bob White Productions has used innovative, measured and focused advertising strategies that have delivered the best results and outpaced competitors. We compare ourselves to a chameleon- changing with both the market and our clients.

We offer a dynamic combination: the personal service of a small agency and a strong team of knowledgeable advisors typical of larger agencies.

We make sure all our clients receive access to senior management and benefit from our team’s expertise in creative, strategic planning, media buying, tracking and analysis as well as our extensive media relationships.

With the success of your business as our ultimate goal, we give you guidance and select the most efficient ways to deliver your message to your audience- all while staying in your budget- allowing you to concentrate on your business. Your success is our success.

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Our Services

Media Placement 

Buying media is a specialized skill which requires knowledge of your target clients, consumer behavior, the media and the criteria used to measure the value of TV and radio programming. Our team has delivered extremely effective results to our clients with innovative and measured radio and TV media planning strategies.

Social Media

We use various tools and applications to interact with your target audiences through status updates, photo and video sharing and other online activities. This includes Facebook, Twitter, YouTube, Instagram and LinkedIn.

Production

When you’re focused on growing your business, the logistics involved with video production are the last thing you want to worry about. We’ll take care of everything from the script writing to studio time. We’re experienced in coordinating video shoots, finding the best talent for acting and voiceover work and adding music and graphics after the shoot for that perfect finishing touch.

Relationship Building

We’ve been in the communications industry for nearly 50 years, and we’ve made a lot of friends along the way. We’ll help you and your business do the same.

News Releases

Let our expert writers take the hassle out of the press release writing process. We have writers who understand the special needs of a release and have the insights and creativity to it compelling. Leave it to us to brag about you and your company. We’ll get your story to both the traditional news media and on social media.

Crisis communication

Credibility is crucial in today’s online world. If your organization is worthy of its credibility and wants to keep it, then emergency preparations are an absolute necessity. When bad news occurs, all eyes are on your organization. We can assist you in developing contingency plans and train your communications personnel so that your company can respond promptly and effectively in any crisis situation.

Brand Building

Whether you are establishing a corporate identity or building a brand from scratch, you need to provide your customers with a familiar and recognizable brand. Your branding should reflect the essence of your business, and we’re here to help you do just that.

Increased Visibility

Increasing the visibility of your business should be a key goal of your day-to-day operations. A visible business enjoys top-of-the-mind awareness among viewers- meaning more customers for you.

Consultation

Nobody knows your business better than you do! We’ll listen to what you want to accomplish and then get you there. We have regular meetings to discuss objectives and strategies to provide solutions and help you achieve your goals.

Strategy

You may know where your brand stands in the marketplace. And you may know where you want to take your brand. But how do you get from where you are to where you want to be? We offer marketing strategy consulting services that lead to transformational marketing strategies for brands, products, and services, as well as increased sales and profits.

Analysis

We analyze the actual performance and results to determine the media channels that deliver the best traffic, sales and branding. The diagnostic approach allows us to further plan media strategies based on proven practices to ensure optimal return on investment and deliver measurable growth and lasting success to our clients.

Research

After developing specific goals and objectives with the client, we pool our resources to research your product/service performance history, conduct a target audience analysis and compile competitive market data to determine the optimal path to advertising success.

Copywriting

The message you send to the consumer is critical, but how it is received is even more important! We provide result-oriented copywriting for all media.

Graphic Design

We create attention-getting graphic design to brand your business. All of your communications- from logos to billboards and brochures to business cards- will be consistent and memorable. Photography service is also available.

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Past Work

Over the years, we’ve worked on TV and radio commercials for our clients. To see a full portfolio of work, visit our YouTube channel.

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